Marketing and Entrepreneurship: Research Ideas and Opportunities

By Gerald E. Hills | Go to book overview

any of a number of other trite-but-true phrases apply. Although a customer orientation may not be sufficient to guarantee success, it is necessary to succeed.


REFERENCES

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Chaganti R., R. Chaganti, and V. Mahajan. "Profitable Small Business Strategies Under Different Types of Competition." Entrepreneurship: Theory and Practice (Spring 1989): 21-35.

Corey R. J., and D. T. Wilson. "Negotiating Price for Long-Term Relationships". Journal of Pricing Management 1 (Fall 1990): 11-18.

Cressman G. E. "Successful Business Strategy Needs a Consistent Pricing Policy." Journal of Pricing Management 2 (Spring 1991): 11-15.

Day G. S., and D. B. Montgomery. "Diagnosing the Experience Curve." Journal of Marketing 47 (Summer 1983): 44-58.

Dunn D. T., Jr., J. H. Friar, and C. A. Thomas. "An Approach to Selling High-Tech Solutions." Industrial Marketing Management 20 (Spring 1991): 149-59.

Ferrell O. C., G. H. Lucas Jr., and A. J. Bush. "Distinguishing Market Segments From Added Price Responsiveness." Journal of the Academy of Marketing Science 17 (Winter 1989): 325-31.

Forbis J. L., and N. T. Mehta. "Value-Based Strategies for Industrial Products." Business Horizons 24 (Summer 1981): 32-47.

Ghemawat P. "Building Strategy on the Experience Curve." Harvard Business Review 63 ( Sep.-Oct. 1985): 143-49.

Grunenwald J. P., and T. T. Vernon. "Pricing Decision Making for High- Technology Products and Services." The Journal of Business and Industrial Marketing 1 (Winter 1988): 61-70.

Holt D. H. Entrepreneurship: New Venture Creation. Englewood Cliffs, NJ: Prentice-Hall, 1992.

Ishikawa K. Introduction to Quality Control Tokyo, 3A Corporation, 1990.

Jain S. C., and M. V. Laric. "A Framework for Strategic Industrial Pricing." Industrial Marketing Management 8 (Summer 1979): 75-80.

Kelly J. P., and J. W. Coaker. "The Importance of Price as a Choice Criterion for Industrial Purchasing Decisions." Industrial Marketing Management 5 (Fall 1976): 281-93.

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