Marketing and Entrepreneurship: Research Ideas and Opportunities

By Gerald E. Hills | Go to book overview

Table 16.5
Research Propositions: Organizational Contingencies and Strategy Performance
P1: A core strategy concept that is maintained over life cycle stages will be
more successful than a strategy concept that is modified over time.
P2: New enterprises will be most successful when entering emerging
markets.
P3: New enterprise success in maturing markets is heavily dependent on
developing a dominant competitive position in a narrow market
segment.

CONCLUSIONS

This chapter illustrates how entrepreneurship concepts can be used to enhance our understanding of marketing strategy. It provides a review of empirical research on the strategy issues of new ventures and small enterprises. Evaluating this research against the backdrop of marketing strategy research allows the development of several propositions. These are not meant to be exhaustive but to be illustrative of the contribution of integrating entrepreneurship into marketing strategy research.


REFERENCES

Aaker D. A., and G. S. Day. "The Perils of High-Growth Markets." Strategic Management Journal 7 ( 1986): 419.

Alpander G., K. Carter, and R. Forsgren. "Managerial Issues and Problem Solving in the Formative Years." Journal of Small Business Management 28 ( Apr. 1990): 9-19.

Boag D. A. "Marketing Control and Performance in Early Growth Firms." Journal of Business Venturing 2( 4), ( 1987): 365-79.

-250-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited page

Bookmark this page
Marketing and Entrepreneurship: Research Ideas and Opportunities
Table of contents

Table of contents

Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this book
  • Bookmarks
  • Highlights & Notes
  • Citations
/ 332

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.