Marketing and Entrepreneurship: Research Ideas and Opportunities

By Gerald E. Hills | Go to book overview

abilities and have been very successful. They have proven that given opportunities, poor entrepreneurs in LDCs respond by starting and expanding business, by providing employment and income for themselves and for others there, by helping overcome hunger and despair. Moreover, they are acutely aware of their obligation to repay loans so that their aspiring fellow entrepreneurs may have similar opportunities. Entrepreneurship has a very special role to play in helping LDCs help themselves. It is a foreign aid strategy with great potential long- and short-run benefits; it is a strategy that works.


NOTES
1.
An example is The Canadian Federation of Independent Business Study of entrepreneurs that was carried out in eleven developing and developed countries in 1986/87.
2.
This example and references to data and experiences are adapted from the files of OPPORTUNITY International, a private organization dedicated to supporting entrepreneurial ventures in LDCs.

REFERENCES

Black J. K. "Ten Paradoxes of Rural Development: An Ecuadorian Case Study." The Journal of Developing Areas 19 ( July 1985): 527-56.

Demsetz H. "The Neglect of the Entrepreneur." In Entrepreneurship, edited by Joshua Ronen, 271-80. Lexington, MA: Lexington Books, 1982.

de H. Soto The Other Path: The Invisible Revolution in the Third World. New York: Harper and Row, 1989.

Drucker P. F. "The Changed World Economy." Foreign Affairs 64 (Spring 1986): 768-91.

Drucker P. F. Innovation and Entrepreneurship. New York: Harper and Row, 1985.

Gough J. W. The Rise of the Entrepreneur. New York: Shocken Books, 1969.

Greenfield S. M. A., Strickon, and R. T. Aubey, eds. Entrepreneurs in Cultural Context, Chapter 1. Albuquerque, NM: University of New Mexico Press, 1979.

Hagen E. E. The Economics of Development. Homewood, IL: Richard D. Irwin, 1968.

Kirzner I. M. "Entrepreneurship and the Entrepreneurial Function: A Commentary." In Entrepreneurship, edited by Joshua Ronen, 281-90. Lexington, MA: Lexington Books, 1982.

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