Marketing and Entrepreneurship: Research Ideas and Opportunities

By Gerald E. Hills | Go to book overview

About the Editor and Contributors

Zenas Block founded the New York University Center for Entrepreneurial Studies where he is a Clinical and an Adjunct Professor teaching courses in entrepreneurship in the MBA and Executive MBA programs. He has been involved in the formation of 28 businesses, most of them corporate ventures, during a fifty-year period as a lead technical person, corporate executive and corporate and independent entrepreneur. Dr. Block and Dr. Ian MacMillan are co-authors of "Corporate Venturing: Creating New Businesses Within the Firm," published in 1993 by the Harvard Business School Press.

Robert H. Brockhaus, Coleman Foundation Chair in Entrepreneurship, is the Director of the Jefferson Smurfit Center for Entrepreneurial Studies at Saint Louis University. Prior to this appointment, he held the L. L. McAninch Chair of Entrepreneurship at Kansas State University. He was a Fulbright Fellow in Entrepreneurship at the University of Waikato in New Zealand and the Schoen Professor of Private Enterprise and Entrepreneurship at Baylor University in Texas.

Ernest R. Cadotte is a Professor of Marketing at the University of Tennessee. His specializations include market opportunity analysis, survey research, distribution planning, and customer satisfaction. Dr. Cadotte has been a consultant to the Oak Ridge National Laboratories (ORNL) where he has conducted more than 50 market opportunity analyses.

Alan L. Carsrud is Visiting Associate Professor in the Entrepreneurial Studies Center at the Anderson Graduate School of Management at UCLA, where he is Chair of the Family Business Program. He serves as Editor of the UCLA Frontiers of Family Firm Research and Associate Editor of Entrepreneurship and Regional Development.

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