Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow

By Marilyn Kern-Foxworth | Go to book overview

with companies that consistently act as if blacks don't exist until the firms realize there is a pot of gold at the end of this rainbow?

I am the emergence of 250 years of slavery
Picking cotton
built my fine body
Conniving and contriving to save my neck
made me highly intelligent
Clinging to and bragging about my beauty
gave me arrogance.
Therefore,
I am strong
I am erudite and
I am vain
A member of the "Talenth Tenth"
And I only answer to Mister.
For I AM THE REINCARNATION OF BLACK BOY!
Marlyn Kern-foxworth, 1988


NOTES
1
Anyone having materials or information to contribute to the National African American Museum should contact Claudine Brown at 202-357-1776.
2
For more information on demographic and economic projections for the African-American consumer market see Marilyn Kern-Foxworth, Making America Diversity Friendly, A Handbook of Multicultural Materials for Corporations, Organizations, Educational Institutions and Individuals. Bryan, Texas: Black Fox Productions, 1994. (409) 846-7224.

REFERENCES

"The Bigest Secret of ce Relations: The New White Minority". 1989. Ebony (April): 84, 88.

"Black Business in the Year 2000: Going for the $889 Billion Market". 1985. Ebony (August): 42.

Burroughs Nannie. 1930. Philadelphia Tribune, December.

Chinyelu Mamadou. 1991. "No Color in Magazine Ads." Black Enterprise (December): 11.

Ferrigno Robert. 1988. "Racist Memorabilia Now Collectable". Bryan-College Station Eagle, July 7, p. 7C.

Fox Catherine. 1991. "The Making of a Museum". Atlanta Journal, August 13, pp. F1, F5.

Fredrickson George. 1971. The Black Image in the White Mind. New York: Harper and Row.

Gibson D. Parke. 1969. The $30 Billion Negro. New York: Macmillan.

-----. 1978. $70 Billion in the Black: America's Black Consumers. New York: Macmillan.

-172-

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Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Foreword ix
  • Preface xi
  • Acknowledgments xv
  • Introduction xvii
  • References xxi
  • Chapter 1 - Slave Advertisements: A Mirror to the "Peculiar Institution" 1
  • Notes 25
  • References 26
  • Chapter 2 - Memories of the Way We Were: Blacks in Early Print and Electronic Advertising 29
  • Notes 41
  • References 41
  • Chapter 3 - Myths, Lies, and Stereotypes: Black Advertising Symbols, Characters, and Models 43
  • References 58
  • Chapter 4 - Aunt Jemia: The Most Battered` Woman in America Rises to the Top 61
  • Appendix: Chronology of Important Dates in the History of Aunt Jemima 107
  • Notes 108
  • References 109
  • Chapter 5 Invisible Consumers: Gaining Equal Representation for Blacks in Advertising 115
  • Notes 127
  • References 127
  • Chapter 6 - Separate and Definitely Not Equal: Frequency of Blacks in Advertising 131
  • Notes 146
  • References 146
  • Chapter 7 - Blacks in Advertising: Critics Give Two Thumbs Up 149
  • Notes 163
  • References 164
  • Chapter 8 - Epilogue: Colorizing Advertising: a 21st-Century Challenge 167
  • Notes 172
  • References 172
  • Appendix: African-American Museums and Resource Centers 175
  • Selected Bibliography 183
  • Index 191
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