EARLY VOTING , which is offered in some states, permits voters to go to a designated site and vote during a specified period prior to the election. In Texas, early voting is permitted for twelve days before election day. States that permit early voting include: Arizona, Nevada, New Mexico, Tennessee, and Texas. Early votes make up one-fifth of Texas votes. Early voting differs from absentee voting for which some reason must be given for not voting at the polls on election day. See:ABSENTEE BALLOT; VOTE-BY-MAIL.
Reference: " Early Voting in the States," Party Developments, Vol. 2 ( December 1996).
EARNED MEDIA is an effort by a campaign to gain favorable attention by the electronic or written press. Stories created by press releases, staged events, and editorials at little cost, are a vital part of the modern political campaign. Earned media is not necessarily free, but is usually cheaper than paid advertisements. Also, positive reports about a candidate from the press are seen by the reader or the viewer as having more credibility than paid media, since they are coming from a neutral source. Incumbents have an easier time getting attention from the media. Earned media is not always positive for the candidate. The press will focus on scandals and stories that are generated by conflict. See: MEDIA EVENT.
Reference: Daniel M. Shea, Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management ( Westport, Conn.: Praeger, 1996).
EISENHOWER, DWIGHT D. ( 1890-1969), professional soldier, president of the United States from 1953 to 1961, "Ike" was Texas-born, Kansas-raised. Eisenhower was born in Dennison, Texas on October 14, 1890, and grew up in