Managing Colleges and Universities: Issues for Leadership

By Allan M. Hoffman; Randal W. Summers | Go to book overview

Introduction
We are probably all familiar with the old cliché "the only constant is change." Fortunately or unfortunately, in reality, it is more than a clich. We are reminded in our daily work and our social lives that the demands of change are not only continuous but also becoming increasingly complex. The hallowed halls of academe are no stranger to this "complex change" phenomenon. Let's review the challenges facing higher education:
• There is new competition in higher education -- the rise of "for profit education."
• Traditional institutions are facing shrinking budgets and enrollment challenges.
• There are major technological advances in education methodology -- the information age is here.
• There are shifting demographics in the higher education workforce -- graying of the instructor/tenured professor; the new breed of college professor with different values, attitudes, and work ethic.
• There are shifting demographics in the higher education student body -- increasing adult and minority and off-campus enrollment (via distance learning).
• There is a greater demand by organizations for skill-based education to prepare graduates for the challenge of the workplace in the global marketplace in the new millennium.

In essence, the cultural context of higher education has changed but our management paradigm has not. As a parallel, American industry in the 1980s found itself faced with new formidable competition, a changing

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