chauvinism (shō´vənĬzəm), word derived from the name of Nicolas Chauvin, a soldier of the First French Empire. Used first for a passionate admiration of Napoleon, it now expresses exaggerated and aggressive nationalism. As a social phenomenon, chauvinism is essentially modern, becoming marked in the era of acute national rivalries and imperialism beginning in the 19th cent. It has been encouraged by mass communication, originally by the cheap newspaper. Chauvinism exalts consciousness of nationality, spreads hatred of minorities and other nations, and is associated with militarism, imperialism, and racism. In the 1960s, the term "male chauvinist" appeared in the women's liberation movement; it is applied to males who refuse to regard females as equals.