[Pounds Sterling]4m BBC Brainstorm; Dyke Sends His Top Television Executives on a Leadership Course to Teach Them How to Be Better Managers

By Hodgson, Jessica | The Evening Standard (London, England), May 14, 2003 | Go to article overview

[Pounds Sterling]4m BBC Brainstorm; Dyke Sends His Top Television Executives on a Leadership Course to Teach Them How to Be Better Managers


Hodgson, Jessica, The Evening Standard (London, England)


Byline: JESSICA HODGSON

BBC CHIEF Greg Dyke is to spend up to [pounds sterling]4 million of licence fee money sending his top executives on leadership courses as part of a project he has named The Big Brainstorm.

Mr Dyke, who pledged to put programmes first and spend less time and money on management bureaucracy when he took over the BBC three years ago, has chosen a business school that offers "action learning", "appreciative inquiry" and theatre-based workshops.

He now faces criticism similar to that attracted by his predecessor, former BBC director general Lord Birt, whose confusing management jargon spawned the phrase "Birtspeak".

Mr Dyke plans to send executives such as Alan Yentob, the new face of BBC arts and ICA chair, BBC1 controller Lorraine Heggessey and her BBC2 counterpart Jane Root, and up to 300 other managers, on the courses at Ashridge business school.

The BBC has bought time at Ashridge, a country estate set in 150 acres surrounded by National Trust woodland near Berkhamsted, Herts, for the next five years.

The Big Brainstorm is launched at the same time as another Dyke innovation, The Big Conversation, which was billed by the BBC's in-house magazine, Ariel, as "the largest and most interactive meeting of BBC people".

As part of his continuing efforts to make his staff happier and more productive, Mr Dyke also plans to address all 23,000 of them over an electronic internal television service. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

[Pounds Sterling]4m BBC Brainstorm; Dyke Sends His Top Television Executives on a Leadership Course to Teach Them How to Be Better Managers
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.