Look to the World Wide Web for Global Export Information; the Internet Can Be an Endless Source of Information for Companies Keen to Get a Handle on Export Opportunities. DEBORAH DUNDAS Helps to Separate the Wheat from the Chaff If You Are Considering Canada as Your Next Export Market. Even If Exporting Isn't on the Agenda, the Internet Is an Invaluable Tool for Keeping Up with the Latest Developments in Foreign Markets
Byline: DEBORAH DUNDAS
GETTING in touch with a country's trade associations is one way to start the process of breaking into a new market. They can provide contact information, usually broken down by sector and region, to help you focus on potential partnerships and customers.
Here is an internet guide to some of Canada's biggest trade associations. We are focusing on associations which hold the biggest opportunities for UK and Northern Ireland firms - fashion, healthcare, gifts and tableware. We are also recommending some web sites that will give you a broad overview and easy-to-access links to other associations.
n A place we've recommended before is a government site that gives all sorts of information on Canadian industry - www.strategis.ic.gc.ca. This provides statistical information, but it won't necessarily give you a glimpse into the issues surrounding the industry or the lobbying efforts that are being waged.
n Canadian Association of Importers and Exporters - www.importers.ca - The CAIE is Canada's key source of information on Canadian customs and trade policy. The CAIE provides Canadian importers and exporters with critical and timely information, effective representation to government and effective solutions for members' concerns. This includes information on the latest border concerns, trade issues, etc.
n A good place to get quick links to a variety of industry-specific trade publications is the Canadian Business Press web site - www.cbp.ca - from baking and bakers' supplies to engineering construction or farming and agriculture.
n Canadian Apparel Association - www. apparel. ca - CAP provides a wealth of information on the apparel industry including government and trade information, directories and links to other apparel industries, sector profiles and more. This site is available in French and English.
n There are associations for every type of manufacturing - from car parts (www.apma.ca) to hardware and housewares (www.chhma.ca). Your best bet for these types of associations is to do a search in your favourite search engine using the keywords "Canadian" "manufacturing" and the specific sector you're looking to research.
n Canadian Process Equipment Control News - www.cpeon.com - this is the leading chemical processing publication in Canada. The website provides articles, news and events, links to advertisers' websites and a directory of manufacturers and distributors searchable by product, company name, brand name etc.
n Luggage, Leathergoods, Handbags and Accessories Association - www.llha.org - the website provides information on manufacturers, distributors, importers, wholesalers, agents and retailers.
n The Ontario government has a comprehensive list of cultural associations - helpful to anyone thinking of entering the music or publishing industries. …