WMAL Makes Recovery, Takes Top Spot in Spring; Urban Music Stations Dominate Race as Talk Show Outlet Records Big Gains

The Washington Times (Washington, DC), July 22, 2003 | Go to article overview

WMAL Makes Recovery, Takes Top Spot in Spring; Urban Music Stations Dominate Race as Talk Show Outlet Records Big Gains


Byline: Chris Baker, THE WASHINGTON TIMES

Talk radio station WMAL-AM (630) came back to life in the spring, especially during middays, when it zoomed into first place, according to Arbitron Inc. ratings released yesterday.

As usual, urban music stations, such as WPGC-FM (95.5) and WMMJ-FM (102.3), and all-news broadcaster WTOP (1500 AM and 107.7 FM) dominated the spring ratings race, which took place March 27 through June 18.

WMAL, a once-mighty station that has struggled in recent years, recorded some of the greatest gains. The ABC-owned broadcaster is the local home of syndicated talkers Rush Limbaugh and Sean Hannity, whose programs probably benefited from strong interest in the war in Iraq, executives said.

WMAL was the seventh most-popular station overall among listeners 12 and older, up from 15th place in spring last year.

It tied for sixth place during the morning drive with another ABC station, adult pop music outlet WRQX-FM (107.3), up from 11th place a year earlier. During the afternoon drive, when WMAL airs Mr. Hannity's program, the station ranked fifth, up from a 12th place tie in spring last year.

WMAL was the top-rated station weekdays between 10 a.m. and 3 p.m. It had been placed 12th a year earlier. During middays, WMAL carries Mr. Limbaugh's program and "The Dr. Laura Show," although the latter frequently was pre-empted for Sam Donaldson's syndicated program.

"I think the growth that we have seen across the dial indicates that people aren't interested in just hearing the day's headlines; they also want a more in-depth discussion of the issues," said Chris J. Berry, WMAL's president and general manager.

Mr. Berry joined WMAL in December and is credited with putting the station back on track after years of drifting. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

WMAL Makes Recovery, Takes Top Spot in Spring; Urban Music Stations Dominate Race as Talk Show Outlet Records Big Gains
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.