Getting the Scoop: Wendy Wheaton Talks the Talk. (Career at A Glance)
Morgan, Christina, Black Enterprise
"I like to talk," says celebrity reporter and producer Wendy Wheaton of her gift to gab and her love of media, both of which are contributing to the success of The Hollywood Scoop[TM], Wheaton's daffy entertainment report that airs in several major markets across the country.
* A Clear Route: Wheaton first became interested in news as a student at Emerson College in Boston. She pursued her B.A. in broadcast journalism at night and spent her days working as a sales assistant and hosting a R&B show at WLVI-TV. After graduating in 1988, Wheaton joined WLVI-TV as an executive producer of her own television program Videos in the Dark, a late night music show. "The show started in 1989 and came on after The Arsenio Hall Show, so it was a very popular time slot," Wheaton says. "I looked at Emerson graduates such as Jay Leno, and thought I can be just as successful."
While hosting the show, Wheaton became a hard news anchor for WHSH-TV and WHLL-TV in Massachusetts. A year later, Wheaton decided entertainment journalism was her calling.
* Celebrity News: Wheaton moved to Los Angeles and landed her first job as video coordinator manager for A&M Records. She used her connections from Videos to start The Hollywood Scoop[TM[ at Stevie Wonder's Los Angeles radio station. "I walked into KJLH and talked my way on the air," she says.
Wheaton trademarked her title in 1999 and then aggressively sought syndication. "I went to a radio convention, The Urban Network, in Palm Springs and got a commitment from 10 markets," she boasts. …