24-Hour Creative Blitz Aids Charities

The Washington Times (Washington, DC), September 8, 2003 | Go to article overview

24-Hour Creative Blitz Aids Charities


Byline: Donna De Marco, THE WASHINGTON TIMES

A Germantown agency will work around the clock during a 24-hour creative advertising blitz next week.

Idea Flight will forgo sleep beginning Sept. 15 at 8 a.m. to assist 10 local nonprofit groups as part of CreateAThon 2003.

An 11-member team, including some of the agency's subcontractors, will work on everything from Web sites and public relations to logos, print and radio during the 24-hour workday. After 8 a.m. on Sept. 16, the team will present its pro-bono work to the clients.

"We think we'll be pretty funky and punchy the next morning," said Idea Flight President Holly Parker.

CreateAThon was established in 1997 as a local charity event by Riggs, a Columbia, S.C., ad agency, to provide free marketing and creative services for 501(c)(3) organizations in that community.

CreateAThon went national last year with Riggs and 17 other agencies participating. The agencies completed more than 250 projects, which had a market value of more than $1.2 million.

This year, 31 agencies from North America are participating. The work's market value is estimated to reach more than $2 million. Each agency, which will choose its own 24-hour period over the next week, had to select the local nonprofits for which to work.

Idea Flight received 108 applications from nonprofit groups. A five-member selection team had the task of narrowing down the applicants to 10 clients, which include the Fulbright Association in the District, Pets on Wheels in Montgomery County and Kid Power in the District. The Idea Flight team will produce about $175,000 worth of creative work during the blitz.

Time for dinner

The National Center on Addiction and Substance Abuse (CASA) at Columbia University is making its biggest push ever to promote Family Day - a day when families are encouraged to eat dinner together. …

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