Beauty Treatments for the Truly Brave; Are There No Limits to the Lengths We Will Go to in the Search for Lasting Youth? Shereen Low Reports

Daily Post (Liverpool, England), October 14, 2003 | Go to article overview

Beauty Treatments for the Truly Brave; Are There No Limits to the Lengths We Will Go to in the Search for Lasting Youth? Shereen Low Reports


Byline: Shereen Low

HEY say no pain,no gain -but the latest trends in the US really take this to extremes.

Pummelling massages with boiling stones,chemical facial peels, colonic irrigation and blasting your body with high- pressure jets of cold stream are all popular in New York.

Worse still, some of these treatments are making their way to Britain. But why would people go to such tortuous extremes just to look beautiful?

Beauty therapist Arezoo Kaviani, w. o has treated the likes of Gwyneth Paltrow,Reese Witherspoon,Claudia Schiffer and Jemma Kidd,believes there is more pressure now for both women and men to look younger -and more opportunities for them to do so.

``These days,people are willing to go through pain to look younger,and pay for the privilege,'' she says.

``To be honest,if you tell someone that they are going to look 10 years younger, they will go through the pain because the pain only lasts a few minutes or a couple of hours depending on what you are having done.

``I'm 40,and if someone tells me to have a treatment -which takes half an hour and is horrible,painful and uncomfortable,but I'll look 10 years younger -I promise you. I would even put myself through half a day of pain to look 10 years younger.''

LaStone therapy, using heated (between 110-140F,40-60C)and cooled (storedin icy temperatures in a bucket of ice) stones,helps to massage the body and relieve tense or tired muscles.It's offered at The Sanctuary for pounds 58for 55minutes. Call 08700 770 3350 or visit www.thesanctuary.co.uk.

Lymphatic drainage is a special, deep- tissue massage treatment -involving intense pressure -which is supposed to target stress,bloating and swelling by speeding up the removal of waste in your tissues to recharge your immune system, rebalance your water weight and stimulate circulation. …

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