Astrology Is This the Proof? IN DAY TWO OF A PROVOCATIVE SERIES, NEW EVIDENCE THAT YOUR STAR SIGN REALLY DOES DETERMINE YOUR CHARACTER

Daily Mail (London), February 3, 1998 | Go to article overview

Astrology Is This the Proof? IN DAY TWO OF A PROVOCATIVE SERIES, NEW EVIDENCE THAT YOUR STAR SIGN REALLY DOES DETERMINE YOUR CHARACTER


Byline: NATALIE CLARKE

THE Daily Mail has commissioned a unique and extensive survey into Britain's belief in the supernatural.

Yesterday we revealed how nearly two-thirds of the population believe in the paranormal - as many as believe in God - while 50 pc are convinced life exists on other planets. Today, in the concluding part of our series, we focus on star signs and their effect on our lives . . .

SINCE ancient times, mankind has believed that the planets exert a decisive influence over our lives.

Throughout history, leaders including Julius Caesar, Napoleon, Henry VIII and even Winston Churchill have sought guidance from the stars.

Today the zodiac is big business, with millions following their stars via newspapers, books, television and phone lines. What we are usually looking for is some insight into the future, as well as help with difficult decisions.

The starting point of astrology is the notion that your birth date determines your personality and life choices. But is this true?

Today the Daily Mail publishes the results of an exclusive study that appears to prove your star sign is an accurate indicator of your character.

Pollsters ICM showed 12 different personality profiles to 1,092 people and asked which applied to them - without revealing that each defines an astrological sign.

The results were remarkable. A sceptic would expect no correlation between star signs and star-sign characteristics.

BUT interviewees belonging to all 12 signs showed a powerful and unmistakable connection with the personality traits usually attributed to their star sign.

The first way of looking at our results is to examine the percentage of respondents who said their personality matched closely with their star-sign characteristics compared with the average of all those questioned.

The answer is significantly more.

So whereas an average of 34 pc of those questioned said they had Libran characteristics - diplomacy and a tendency to self-indulge - 46 pc of Librans did.

An average of 30 pc of interviewees identified with Piscean traits - imaginative, compassionate but weak-willed and easily lead - yet 41 pc of Pisceans did; an 11 pc difference.

Every star sign identified more with its individual personality profile than the rest of the population.

Virgos and Geminis both scored 10 pc above average, Scorpios 9 pc above, Capricorns 8 pc, Canceri-ans and Aquarians 7 pc, Taureans 6 pc, Leos 4 pc, Ariens and Sagit-tarians 2 pc. How could this happen if star signs and star-sign characteristics weren't linked?

In six of the signs - Taurus, Gemini, Virgo, Libra, Scorpio and Capricorn - the highest percentage of people who said they matched particular character traits were those born under the signs associated with them.

None of the 12 came lower than fourth in associating themselves with the profiles of their star sign.

Statistical experts say that if astrology were meaningless there'd be a random distribution between first and 12th.

As Nick Sparrow, managing director of ICM, who carried out our poll, says: 'This is a much higher number than one might have expected. Our findings demonstrate a link between star signs and personality.' The poll also confirms Britain's enduring fascination with astrology, with 40 pc of people (53 pc of women and 26 pc of men) saying they consulted their horoscopes very or quite often. And 55 pc of women and 38 pc of men said they found them 'always', 'mostly' or 'sometimes' accurate.

Mail astrologer Jonathan Cainer is excited by the findings.

'This new research shows us that many people can recognise themselves from a classic description of their zodiac sign,' he says. …

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Astrology Is This the Proof? IN DAY TWO OF A PROVOCATIVE SERIES, NEW EVIDENCE THAT YOUR STAR SIGN REALLY DOES DETERMINE YOUR CHARACTER
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