Motion Pictures; Cabs Will Show Films and TV Programmes

Daily Post (Liverpool, England), December 5, 2003 | Go to article overview

Motion Pictures; Cabs Will Show Films and TV Programmes


Byline: Tony Barrett

A LIVERPOOL-BASED film company has ensured that taxi journeys will never be the same again. Gone are the days when a talkative cabby exchanges small talk about David Beckham's latest haircut and the weather with his passengers. Instead, people travelling in a taxi will be treated to a truly cinematic experience with the latest Hollywood movies and top television programmes beamed direct into their cab. Cabvision - the world's first complete in-cab TV system - is to be launched in London today. And if the scheme turns out to be a success, it could soon come to Liverpool. Around 10,000 London taxis will be fitted with television and DVD systems offering comedy, lifestyle, news and music programmes. The scheme is the brainchild of Power Technology, which operates from offices in Water Street in Liverpool city centre. The company managed to raise the pounds 90m to fund the project which will be piloted in London before being launched in other cities including Liverpool and New York if it is a success in the capital. Liverpool-born Steven Norris, the former Tory transport minister and one-time candidate to become Mayor of London, will launch the innovative scheme today along with Cabvision chairman Peter Da Costa and Stephen Marsden, chief executive of Tower Technology. …

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