What Does Your Choice of Card Say about You?; Marks & Spencer Reveals a Psychological Analysis of What We're Really Trying to Say This Christmas
It might be the only contact you have with someone all year and now it's official: sending a card at Christmas may be the best way to tell people how you really feel. With the deadline for sending Christmas cards fast approaching on December 18, a psychological study of UK shoppers on behalf of Marks & Spencer has found that Brits are saying more than just 'Happy Christmas' every time they send a card.
Dr Lorraine Sheridan, an Independent Chartered psychologist, found that, based on the cards that they send, Brits can be separated into one of six groups.
Dr Sheridan said: 'The research suggests that people are subconsciously saying a number of things when they send a Christmas card. For example, if they want to impress they will send a sophisticated card or if they don't feel totally comfortable with their relationship with the receiver they might send a scenic card. We found that in total there were six major types of Christmas card categories: saucy, scenic, sophisticated, cute, tacky and traditional.'
The scenic card sender is lost for words
Their cards might normally carry a neutral scene of snow, mountains or trees, the person sending this card doesn't actually know what they want to say to you -and could even be your boss. They will have chosen a scenic card because it is the least likely to cause offence as it is traditional but non-descript. Tony Blair might send a card like this.
The saucy card sender is flirty
Their cards might feature a sexy Santa under the mistletoe or something carrying a double-entendre. This card is most likely to be sent by the likes of Finchy from The Office or Kat Slater from EastEnders. …