IMechE Business and Education Award
Schoolchildren in the West Midlands are rejecting the enterprise economy in favour of public sector work and glamorous 'fantasy' jobs, according to the Birmingham-based Manufacturing Foundation.
The survey, published to coincide with the Foundation's launch - in conjunction with the Institution of Mechanical Engineers - of a new Business and Education Partnership award, shows that children of all ages are rejecting entrepreneurial ambitions and jobs in key wealth generating sectors such as banking and manufacturing.
Instead, more than 30 per cent are setting their sights on public sector roles such as teaching, medicine or the police. Glamour jobs are also popular across all age groups, including professional sportsmen and women or careers made popular by television shows.
The study, which asked 1,700 pupils aged 11 to 14 years in four West Midlands secondary schools what they want to do when they leave school, suggests that industries crucial to Britain's future prosperity will face a recruitment crisis.
Manufacturing Foundation director James Bentley said: 'When we carried out this research, we weren't surprised that younger children think first about doing jobs they see on TV. …