15 at the Top: In Corporate America

Ebony, March 2004 | Go to article overview

15 at the Top: In Corporate America


DEFYING the limitations of the glass ceiling, many African-American women are adding new shades of color and verve to the corporate rainbow.

>From technology to finance, advertising, electronics, media, foods, insurance and publishing, the 15 executives featured on the following pages are setting new standards and redefining American corporate culture.

They are not the only Sisters at the top, but they are representative of a new generation of executives who are masters of technology, media and management. Some have Harvard MBAs, but some, like Ursula Burns, started as summer interns and worked their way up the corporate ladder.

MYRTLE POTTER

COO, Genentech

The No. 2 post at Genentech, the global biotechnology giant, is held by Myrtle Potter, who is in charge of commercial operations, including sales, marketing, managed care, business development, and commercial development. She is a member of the company's executive committee and co-chairs the product portfolio committee.

Before assuming the post of chief operating officer and executive vice president, Potter was president of Bristol-Myers Squibb's multibillion-dollar U. S. cardiovascular/metabolics business.

In 2003, Fortune magazine named her one of the "Top 50 Most Powerful Women" in business. Time magazine called her one of the " 15 Young Global Influentials."

Potter, who graduated from the University of Chicago, serves on the board of directors of the California Healthcare Institute.

URSULA M. BURNS

President, Business Group Operations, Xerox

URSULA Burns has been given credit for reviving xerox's fortunes. By persuading the computer powerhouse to outsource its manufacturing operations, she reportedly saved the company $2 billion in 2003.

Burns, a mechanical engineer, joined Xerox in 1980 as a summer intern and advanced quickly through the ranks, holding posts in product development and planning. In 2002, she was named president of the $12 billion Business Group Operations, which is responsible for more than 80 percent of Xerox's sales.

Burns grew up in "the projects" in Manhattan, graduated from the Polytechnic Institute of New York and received a master of science in mechanical engineering from Columbia University.

ANN FUDGE

Chair and CEO. Young & Rubicam

ANN Fudge is the first African-American woman to head a major advertising firm.

She is chair and CEO of Young & Rubicam Inc. (a global network of marketing communications companies) and Y&R Advertising, a major industry leader that has developed ad campaigns for Lincoln-Mercury, AT&T, Colgate, Sears and Metropolitan Life. Fudge also oversees several other Y&R companies, including the Landor Associates branding firm, the Burson-Marsteller public relations firm and the Sudler & Hennessey health care communications firm.

Previously, Fudge served as group president of the Kraft Foods Beverage, Desserts and Post divisions. She stepped down from Kraft and the corporate whirlwind in 2001, joining several high-profile boards and becoming more involved in philanthropic work. She was named chair and CEO of Young & Rubicam in 2003.

Fudge earned a bachelor's degree in retail management from Simmons College, and an MBA from the Harvard Business School. She serves on the board of directors of General Electric Co. and Marriott International Inc.

RENETTA MCCANN

CEO, Starcom North America

NAMED a "Media Maven" by Advertising Age in 2001, Renetta McCann is responsible for the largest division within Starcom MediaVest Group, one of the top brand communication networks in the world. Responsible for planning and investing more than $6 billion in client dollars annually, McCann leads a 600-member workforce in the United States and Canada and serves as a chair of the American Association of Advertising Agencies' Media Policy. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

15 at the Top: In Corporate America
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.