Careers: Company CV - Walkers Snack Foods

Marketing, April 1, 2004 | Go to article overview

Careers: Company CV - Walkers Snack Foods


Walkers Snack Foods is part of the UK trading arm of Frito-Lay, the domestic and international snack food operation of PepsiCo. Walkers is PepsiCo's fourth-biggest business and the market leader in the UK's pounds 2.2bn salty snacks sector, with a share of more than 40%.

Walkers is Britain's biggest crisp manufacturer, employing some 4000 staff in 15 locations. Its core business is the manufacture, marketing and distribution of crisps and other snack foods in the UK, and it sells its products in more than 300,000 retail outlets nationwide.

The business was established at a Leicester factory in 1948, which, due to continued rationing in the wake of World War II, was working at half capacity. The company's managing director, RE Gerrard, hit on the idea of manufacturing potato crisps and the first Walkers production line was set up.

In June 1989, French group BSN (now Danone) bought Walkers Crisps along with Nabisco's Smiths Crisps and Jacobs Bakery. The following month BSN sold Walkers and Smiths Crisps to PepsiCo for dollars 1.35bn. Walkers and Smiths were merged in April 1993.

In January 1994, the company's name was changed from Walkers Smiths Snack Foods to Walkers Snack Foods.

In June 2003, as part of activity to drive the crisps and snacks market during the summer, Walkers launched limited-edition Fish & Chips flavour French Fries and Great British Takeaways crisps, which included Chinese Spare Rib and Chicken Tikka Masala variants.

In October, it embarked on its biggest Christmas programme with the launch of limited-edition festive products, including Doritos Christmas Trees. …

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