St George Champions Roast Beef of England

The Journal (Newcastle, England), April 21, 2004 | Go to article overview

St George Champions Roast Beef of England


Byline: By Jennifer Mackenzie

The Great English Breakfast and traditional roast beef are being promoted on Friday to celebrate St George - the patron saint of farmworkers.

The Country Land and Business Association North-West is organising Great English Breakfasts in Corbridge, Carlisle, Ullswater, Newby Bridge, Garstang and Tarporley as well as helping with a school event in Orton, Cumbria.

The idea is to use St George's Day as a focus for English pride and English produce.

The CLA believes the day is the ideal opportunity to encourage people to become more involved in their communities, to support local businesses and enjoy the range and quality of regional produce.

And the English Beef and Lamb Executive (Eblex) is mounting a multi-pronged campaign to promote traditional roast beef in celebration of St George.

The campaign has already started with a round-England tour by celebrity chef Brian Turner, who has been on the lookout for the country's best beef dishes.

A final cook-off to find a national winner will take place in London on St George's Day. Meanwhile, pubs and restaurants across the country have been challenged to sell one million roast beef meals during the St George's weekend and Eblex will donate pounds 10,000 to Great Ormond Street Children's Hospital in London when participating establishments hit their target.

The events will also help promote the saint's day, of which the CLA has discovered most Englishmen are unaware.

Only 14pc of men in England could name the patron saint's day, according to a poll commissioned by CLA, with awareness worst among 18- to 24-year-olds, only 8pc of whom could name the correct date.

The poll found that only 20pc of people living in England could correctly date St George's Day. …

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