Taxi Protest on Advertising Law; Firm Estimates Lost Revenue at Pounds 750,00 a Year

Daily Post (Liverpool, England), May 13, 2004 | Go to article overview

Taxi Protest on Advertising Law; Firm Estimates Lost Revenue at Pounds 750,00 a Year


Byline: DEBORAH JAMES

A PRIVATE hire taxi company is campaigning for a change in local by-laws to allow their vehicles to make money from carrying adverts.

Crosby firm Delta Merseyside are the first in the region,and one of the first in the country, to ask for permission to display commercial advertising on their rear passenger doors.

The firm, which controls around 750 taxis operating out of Moor Lane,Crosby, in both Sefton and Liverpool,claims drivers are losing a potential pounds 750,000 a year. Current legislation allows private hire taxis to carry their own logo and phone number on their front doors. Only buses and hackney carriages can carry private advertising.

The reason,according to the local councils, is to discourage people from illegally flagging down private hire cabs by making sure they are less conspicuous than hackney carriages.

In a letter due to be considered by Sefton's licensingcommittee,Delta's company secretary,Paul McLaughlin, says his firm has had offers of up to pounds 1,000 from companies wanting to advertise on one taxi for a year.

He said: ``We have one company which is offering us a contract to advertise on the whole fleet of 150 taxis which the company rents out to drivers. …

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Taxi Protest on Advertising Law; Firm Estimates Lost Revenue at Pounds 750,00 a Year
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