Technology Modernizes Visual Marketing Tools

Manila Bulletin, June 12, 2004 | Go to article overview

Technology Modernizes Visual Marketing Tools


Technology is fast modernizing practically all forms of visual marketing tools, which companies use to enhance their brands geographic visibility in a bid to gain a bigger share of the market.

This development is also changing the way companies compete for market attention as they try to bring brand visibility on a B2B (business to business), or straight to the community and down to the household.

Thus, merchandising collaterals, corporate and product presentations, leave-behind marketing materials, printed memorabilia, and even giant billboards are taking new and exciting forms.

"Nonetheless, technology is not only modernizing these visual marketing tools but also creating cos tefficiencies that can help companies produce print collaterals and below-the-line advertising on a tight budget," said Norelyn Babiera, vice president of Fiera de Manila, an event organizing firm that is staging this years biggest exhibit and seminar series on printing and digital imaging in various areas of corporate applications.

"These include the latest trends in desktop publishing, web publishing, large format advertising, pre-press, print production, and multimedia and animation, which are important to companies that are bent on achieving their marketing objectives," Babiera said.

Dubbed "Graphic Expo 2004," the event is slated at the Philippine Trade Training Center on Roxas Blvd., Pasay City, on June 16-19.

While the expo component showcases the biggest assembly of products and technologies on printing and imagery, the seminar series will explore options to minimize cost using new materials, techniques and exciting concepts to maximize market exposure and optimize effectiveness.

These will be presented by experts from various fields, who will also provide comprehensive technology updates on different areas of operation.

Some of the 29 seminar topics include the powerful tools in the latest version of Adobe Photoshop CS, the techniques in implementing color management, advanced masking skills for complex images, retouching tools to fix problem photographs, maximizing use of Adobe Illustrator CS and Macromedia FreeHand MX, InDesign CS, PDF, and transforming a personal computer into an animation studio using Flash MX 2004. …

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