First Look

By Mathis, Karen Brune | The Florida Times Union, June 14, 2004 | Go to article overview

First Look


Mathis, Karen Brune, The Florida Times Union


Byline: Karen Brune Mathis, Times-Union senior business writer

JENNIFER WALSH

She's putting her best faces forward

Jennifer Walsh knows that a pretty face, in fact a lot of pretty faces, can be a good foundation for running a business.

Walsh, 33, combined a business degree with her make-up artistry skills and some honed investigative abilities to create The Beauty Bar in Neptune Beach three years ago. Surviving the critical start-up phase, the New York native expects to expand into San Marco in August, sharing the same entrance with San Marco Petites at 2002 San Marco Blvd. She plans a third area location before branching into two other cities by 2006.

Walsh stocks her Town Center store with exclusive, hard-to-find women and men's product lines, such as Kiehl's, Philosophy, LaMer and more, drawing customers from Georgia to Daytona Beach. The store is hands-on, meaning customers can try on the cosmetic, facial, body and hair products, lotions, powders, soaps, makeup, balms and fragrances.

"I'm constantly reading and traveling," said Walsh, who regularly scouts the latest in colors and textures and meets with industry insiders.

Walsh's work also shows up on stage, page and screen. She does make-up and wardrobe for television, commercial and magazine shoots and also works with visiting performers, including Beyonce Knowles, Nick Lachey and Mandy Moore.

She inherited skills from her parents, who moved to the Beaches. Mom was a wardrobe stylist and make-up artist. Dad was an FBI agent.

Walsh realizes, with some professional satisfaction, that competitive spies check out her North First Street shop. One visitor, however, was checking out more than the merchandise. She recently married PSS World Medical information technology director Tom Strubel, whom she met when a friend sent him into her store.

karen.mathis@jacksonville.com, (904) 359-4305

Contact Jennifer

@Write to Jennifer Walsh at thebeautybar@aol.com

GET READY

Journey North bus to depart

Explore new development taking place on the Northside Thursday on the "Journey North" bus tour. Sponsored by The EDEN Group and the North Council of the Jacksonville Regional Chamber of Commerce, tour stops include the nearly 30 housing subdivisions being built; the new restaurants along Airport Road; and the new International Airport Boulevard connecting Airport Road to Interstate 295, said Richard "Dick" Berry, The EDEN Group's executive director. The tour leaves from the Holiday Inn on Airport Road at 8:30 a.m. and concludes in time for the North Council luncheon at the hotel. The event is free. For more information, call (904) 751-1796

Spend a night on economics with mayor

Spend Thursday evening with Mayor John Peyton discussing economic development. He'll be at the Evangel Temple Assembly of God at 5755 Ramona Blvd. from 7 to 9 p.m. Among the topics to be discussed are the city's program for small and disadvantaged businesses and Super Bowl business opportunities. …

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