New Black Radio Network

By Warren, Renee E. | Black Enterprise, March 1992 | Go to article overview

New Black Radio Network


Warren, Renee E., Black Enterprise


The nation's two largest black-owned radio network companies, NBN Broadcasting Inc. (ranked No. 74 on the 1991 BE INDUSTRIAL/SERVICE 100s with sales of $12.5 million) and the Sheridan Broadcasting Network Inc., recently merged to form the American Urban Radio Networks. Observers say the new company could be the nation's largest media vehicle targeted to black consumers.

The agreement between Sheridan Chairman Ronald R. Davenport and NBN Chairman Sydney L. Small was reached last October after economic difficulties stemming from the recession forced both radio network companies to downsize and make cutbacks.

Davenport and Small, who will co-chair the new company, say the merger was a "moneyless" transaction, which has the two old companies joining forces to share in the profits of offering programming from five radio networks. Davenport says the American Urban Radio Networks could garner as much as $40 million within the urban radio market.

In addition to the parent companies (Sheridan and NBN), the new radio giant includes three other networks: STRZ Entertainment Network, SBN Sports Network and SPM Radio Network. The five networks serve approximately 300 radio stations nationwide, which Sheridan's Davenport says could reach approximately 90% of all African-Americans. …

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