IMA's New Enthusiasm and Pride Are Showing

By Wallin, Kim R. | Strategic Finance, June 2004 | Go to article overview

IMA's New Enthusiasm and Pride Are Showing


Wallin, Kim R., Strategic Finance


As you probably know, the theme of my term as Chair has been "Rekindle the Spirit of IMA." My desires have been to see IMA enter a new level of service to members and the business world and to spark a new enthusiasm in members for our organization and our profession. Looking back at the last year, I see we have made progress in several areas that will continue to carry us forward.

Certification is IMA's premier product, and a major effort has been made this last year to promote the CMA and CFM. Inside the organization, we have worked to make the certifications more accessible by offering our own CMA review course. This year, enrollment in the certification program is up 50%! Outside, we have made a marketing effort to raise the level of awareness and understanding within the business world about the meaning and value of the CMA and CFM.

Our efforts are beginning to pay off. Let me share some feedback from several candidates at Dun & Bradstreet: "The industry is looking for objective testing skills and independent verification of those skills, and the corporations are looking for internal corporate governance, which is what the CMA gives you," says Cheryl Buczek-Mueller. "Employers are going to be looking for some sort of certification that tells them you know what you are doing in the managerial finance area. The CMA is the certification for private industry," notes Sabrina Mckernan-Royal. "Even though I'm not in accounting directly, because of Sarbanes-Oxley and the emphasis on controls I felt that getting my CMA will give me that well-rounded experience that will be necessary in today's new corporate governance environment," says Christine White.

This year has also seen a renewed emphasis on research. There are still new frontiers in accounting, and IMA is helping to define them. Here are some of our projects that have been approved: "German Cost Accounting Methods: When Do They Make Sense? …

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