Legal & Finance: Sixth Formers Rise to Marketing Challenge
Sixth form pupils put their business and management skills to the test when they took part in the Business Challenge Conference 2004 in partnership with Birmingham law firm Pinsents.
The team of eight pupils spent a day at the firm's Colmore Circus offices where they were asked to devise a direct marketing and public relations campaign to promote an employment law software programme.
The annual conference is run by Old Swinford Hospital School, Stourbridge, in conjunction with Edgbaston High School for Girls and aims to give pupils at both schools first hand experience at solving challenging business problems with some of the region's leading employers.
This year eighteen local firms took part including Cadbury Trebor Bassett, the Marriott Hotel, Royal Mail, RAPRA Technology and Birmingham Botanical Gardens. Pinsents has been taking part for more than six years.
Simon McNidder, database manager at Pinsents and one of this year's challenge advisers, said: 'The students did exceptionally well when you consider they knew very little about client database management or marketing before taking part. …