Open Sesame Now!

Evening Chronicle (Newcastle, England), July 9, 2004 | Go to article overview

Open Sesame Now!


Byline: By Mike Torpey

Feast your eyes on the car Peugeot believes will take the motoring world by storm.

It's called the 1007, it has stunning looks and electric sliding doors, and will cost from pounds 10,000 when it hits UK showrooms next May.

This little big car is all about making things easy, and the promotional film which accompanied its unveiling to the world's Press at an exhibition centre in Paris highlighted that fact perfectly.

Faced with insufficient room to open any of his car doors, the frustrated twenty-something is struggling to clamber through the luggage area when footsteps echo across the multi-storey.

A leggy brunette appears, presses the button on a remote and the door of her 1007 slides open in less than five seconds.

"La vie facile" ( the easy life...and that's just the start!

Something they call the Cameleo concept will allow owners to adapt the Peugeot's entire interior.

There will be a basic, largely dark blue, colour for the fascia and fittings, but buyers can also pick a separate one from a dozen colour schemes.

Fancy something completely different? For around pounds 175 each you can pick as many different kits as you like.

So if the kids mess up the seats, just zip off the covers and chuck them in the washing machine. Prefer red rather than yellow fascia mats? Just swap 'em round. Favour silver rather than day-glo orange interior door panels? Just unclip them. And should you wish to alternate the trim on the air vents, those unscrew in a flash.

It's all about simplicity, to the point that the entire interior can be transformed in less than 15 minutes.

While most cars target one particular age group or type of customer, the 1007 is aimed at bridging the generation gap. …

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