Journalism Isn't for Me ... but I Still Love Magazines; Do You Dream of Working for a Magazine or Newspaper? You May Be Surprised to Find That Selling Advertising Space Can Be as Glamorous as Journalism - and Often Better Paid, Says Bonnie Estridge LONDONJOBS

The Evening Standard (London, England), July 15, 2004 | Go to article overview

Journalism Isn't for Me ... but I Still Love Magazines; Do You Dream of Working for a Magazine or Newspaper? You May Be Surprised to Find That Selling Advertising Space Can Be as Glamorous as Journalism - and Often Better Paid, Says Bonnie Estridge LONDONJOBS


Byline: BONNIE ESTRIDGE

CAROLINE Jouning has always been mad about clothes. Even at the age of nine she was saving pocket money to buy Vogue.

Cutting out pictures to make collages for her bedroom wall, she imagined herself working one day for the fashion bible.

Yet when she went to Cambridge University, her studies took an unexpected turn - she chose a theology degree.

"I've no idea why," laughs Caroline, 31. " Probably because I knew I was good at arguing and writing essays. I knew it hardly married up with my love of fashion, but when you get offered a place at Cambridge, you go.

"It's true that I was quite academic - I studied Greek as part of my course - but that didn't stop me banging on doors to get myself two weeks' work experience at Marie Claire during my second year.

"I also managed to persuade Vogue to take me for three weeks at the beginning of my third year at university."

After taking her degree, Caroline contacted a girl she had worked with on Vogue, who had moved to the beauty department at Cosmopolitan.

"By now, I'd decided that I wanted to be a beauty writer, so when I was offered a couple of months temping as an editorial assistant for a very low wage, I jumped at the chance.

"I took some more shortterm, minimally-paid jobs for Tatler, Vogue and even GMTV.

But then I came to the conclusion that writing just wasn't happening for me.

"Popular writing is so different from academic writing that I just didn't seem to be getting anywhere and was honest enough with myself to realise that I wasn't actually a good journalist.

"In 1995, I had another six-month stint at Vogue. I went to the personnel office and asked again if there were any permanent jobs in the company.

They suggested I try for a position as an advertising assistant for GQ magazine.

"I had no idea what the advertising side involved and I wasn't keen to work on a men's magazine but I got the job and ended up loving it.

Some friends found it hard to understand how I could enjoy being in an environment that was not exactly creative, like editorial, but I felt it was an important way in. What's more, the money was better."

At first she did only admin, answering the phones and photocopying - "a real Girl Friday job," she says. "But I really learned the ropes, and managed to get a reputation for being good at my job and, importantly, doing everything with lots of enthusiasm.

"Crossing over from editorial to advertising is not a natural way to go, but I was glad because I knew this was where I wanted to be."

Her hard work and zest paid off when Steven Quinn, publishing director of Conde Nast, walked into the office one day and asked who she was and what she was doing.

They talked about her prospects and when a job as account manager at Vogue came up, Caroline went for it After seven months, she had worked her way up to senior account manager. Within six years, she had moved through the ranks of advertising manager to advertising director.

"These jobs are all similar in as much as the goal is to sell advertising space in the magazine, liaising with ad agencies and their clients - it's the level of responsibility within each job that is different.

"Everyone is trying to pull in advertising, but when you are an account manager, you are handling small accounts. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

Journalism Isn't for Me ... but I Still Love Magazines; Do You Dream of Working for a Magazine or Newspaper? You May Be Surprised to Find That Selling Advertising Space Can Be as Glamorous as Journalism - and Often Better Paid, Says Bonnie Estridge LONDONJOBS
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.