Go to Work on an _? AS KIT KAT DROPS ITS 'HAVE A BREAK' LINE, WE TEST YOUR KNOWLEDGE OF AD SLOGANS

The Mirror (London, England), August 5, 2004 | Go to article overview

Go to Work on an _? AS KIT KAT DROPS ITS 'HAVE A BREAK' LINE, WE TEST YOUR KNOWLEDGE OF AD SLOGANS


Byline: DAMIEN FLETCHER

FOR nearly half-a-century workers have associated having a break with having a Kit Kat.

But now owners Nestle Rowntree are replacing one of advertising history's most famous lines with one far less catchy.

"Have a break... have a Kit Kat" is out and in comes the rather underwhelming "Make the most of your break".

Loo-roll maker Andrex is at it too - dropping its 32-year- old slogan "soft, strong and very, very long" in favour of "tuggable, huggable softness."

Firms that mess with their catch-phrases do so at their peril - TV fans rarely forget their favourite adverts.

How many can you remember? Find out by by filling in the blanks in our fun quiz to complete 50 of our best-loved lines.COMMERCIAL BREAKBeanz meanz Heinz

CREATIVE director Maurice Drake came up with this slogan over a pub lunch in London in 1967. The line was discontinued to ensure consumers didn't think Heinz only specialised in beans.COMMERCIAL BREAKNaughty but nice

THE phrase - used to advertise cream - was coined by author Salman Rushdie, then an advertising copywriter. He later faced religious death threats after he penned The Satanic Verses.COMMERCIAL BREAKI liked it so much I bought the company VICTOR Kiam came up with this memorable slogan for the Remington microscreen shaver in 1979 and the ad ran for 10 years. The boast made Victor, who died aged 74 in 2001, famous worldwide.COMMERCIAL BREAKA Mars a day helps you work, rest and play

THE sing-song line, similar to "an apple a day keeps the doctor away", was dropped after 40 years in March 2002 after sales fell. Mars replaced it with "Pleasure you can't measure".COMMERCIAL BREAKGo to work on an egg

AUTHOR Fay Weldon is credited with transforming the fortunes of the Egg Marketing Board with this famous catchphrase of the 1960s. She says she just just spotted it and put it on a poster.NOW SEE HOW YOU DID!ANSWERS 1 Your flexible friend. (Access)

2 It's good to talk. (BT)

3 Probably the best lager in the world. (Carlsberg)

4 Everyone's a fruit and nut case. (Cadbury's Fruit & Nut)

5 Put a tiger in your tank. (Esso)

6 Hand-built by robots. (Fiat Strada)

7 I'm loving it. (McDonald's)

8 A finger of fudge is just enough to give your kids a treat. (Cadbury's Fudge)

9 Don't leave home without it. …

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