APPOINTMENTS: My First Step to Success: From News Stories to Success Story; Michelle Rushton Meets JOHN DRUMMOND, Chief Executive, Corporate Culture

Daily Post (Liverpool, England), September 16, 2004 | Go to article overview

APPOINTMENTS: My First Step to Success: From News Stories to Success Story; Michelle Rushton Meets JOHN DRUMMOND, Chief Executive, Corporate Culture


Byline: Michelle Rushton

JOHN Drummond is chief executive of Corporate Culture, a Liverpool communications company specialising in corporate social responsibility, branding and cause-related marketing.

But he actually started his career as a journalist. After editing the Aberdeen University student newspaper, John began working on the Aberdeen Evening Express in the week the Yorkshire Ripper was arrested.

He left journalism to work with computer firm IBM in Manchester in sales and marketing before being persuaded to join Warrington-based North West Water to head their communications 12 years ago by the then communications director David Highet.

``David taught me that success in business is about being relationship-driven, not task-driven, '' revealed John, who worked with North West Water as it morphed into United Utilities -- becoming their group director of communications. In his years with the company he saw mergers, acquisitions and the departure of three chief executives.

He helped move the company from a much-criticised business to a firm that won the confidence of customers and was crowned the Business in the Community Company of the Year in 2000. …

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