5 Questions For: John H. Johnson: Founder, Publisher and Chairman of Ebony Magazine

Ebony, November 2004 | Go to article overview

5 Questions For: John H. Johnson: Founder, Publisher and Chairman of Ebony Magazine


JOHN H. JOHNSON, WHO VIRTUALLY INVENTED THE BLACK CONSUMER MARKET, and who almost singlehandedly created the foundations of the Black magazines and Black media stars of today, founded EBONY magazine in November 1945. EBONY asked him 5 questions about the 1945 founding and the 59th anniversary.

1. You founded EBONY in November 1945, and it has been the biggest-selling Black magazine in the world for 59 straight years. If you could go back to November 1945 and start all over again, what would you do differently? I wouldn't do anything differently. You don't tamper with success.

2. You appointed your daughter, Linda Johnson Rice, president and CEO, and the company continues to grow.

How do you explain EBONY'S success? Why do you think it is still No. 1 in circulation?

EBONY is still No. 1 because we give our readers something they can't get anywhere else. We are still, after all these years, the only major magazine that covers the whole Black family--males, females, teenagers, ministers, entertainers, entrepreneurs, everybody. And we've changed with changing tunes and times. When I started out, we were Negroes, and most of our readers were jitterbuggers. Now we are African-Americans, and many of our readers are hip-hoppers. The secret of our success is that we've accurately reflected and, some say, shaped trends while emphasizing the enduring values of African-American history, African American culture and the truths of Frederick Douglass and Mary McLeod Bethune and Martin Luther King Jr.

3. A major figure in your life and career was your late mother, Mrs. Gertrude Johnson Williams. In fact, you started Johnson Publishing Company by borrowing $500 on your mother's furniture. What is the greatest thing you learned from your mother?

She taught me to believe in myself. She taught me to dream, to dare, and to never give up. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

5 Questions For: John H. Johnson: Founder, Publisher and Chairman of Ebony Magazine
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.