Re-Evaluation Time for INMA
Kerwin, Ann Marie, Editor & Publisher
Newspaper marketing group must decide where it fits in following the merger of the other newspaper associations into one organization
The recent international Newspaper Marketing Association's 62nd International Conference in Dallas was based around the theme "Reinventing the Newspaper," but it could have read, "Reinventing the Organization."
As the only association with a legal glitch that denies them access to the new Newspaper Association of America, INMA is in the throes of deciding its future.
The message being sent by INMA officials and staff was that INMA would continue in some capacity. Exactly how the organization will fit into the overall picture of newspaper associations is still to be decided.
Attendance was up about 10% from last year's conference, with approximately 340 present, according to INMA staff. Nearly 20% of those were international members, representing 15 countries: Chile, England, Canada, Italy, South Africa, Australia, Argentina, Iceland, Guatemala, Spain, Denmark, Scotland, Norway, Saudi Arabia, and Sweden.
Most attendees were not unhappy about the legal out, but were concerned that "a stigma" would be attached to INMA if they remained separate.
Crawford Carroll, outgoing INMA president, said there would be no stigma because the "legal interpretation was not found by INMA counsel."
The Newspaper Association of America's counsel discovered the legal interpretation that would require a unanimous vote of all the members to dissolve or become incorporated. Both possibilities would have been necessary before INMA could merge with other groups.
At the business meeting, the organization voted on an amendment to its bylaws that would allow members to transfer a share of the group's funds to NAA if a member should choose to do so.
The executive committee of INMA felt it was necessary to change the bylaws, believing newspapers who have put money into INMA over the year should have the opportunity to apply the money to the new organization, explained Carroll.
Many members, because of their newspaper's involvement in the Newspaper Advertising Bureau, ANPA, or one of the other fraternal organizations before the merger, will become automatic members of NAA.
Carroll, however, clarified by saying that the money would not necessarily be applied to dues by NAA. The money would be transferred as a whole to NAA, which would use it at NAA's discretion. …