Executives Thankful for Interesting Work

USA TODAY, November 2004 | Go to article overview

Executives Thankful for Interesting Work


When people sit down for Thanksgiving dinner, they often express appreciation for their family, friends, and good health--but what are they grateful for on the job? Forty-three percent of advertising and marketing executives polled said they are most thankful for interesting work. Job security was cited by only seven percent. The survey was developed by The Creative Group, Menlo Park, Calif., a specialized staffing service that provides marketing, advertising, creative, and web professionals on a project basis.

"It's important for people to find their work engaging and meaningful, particularly within the creative field," says Tracey Turner, executive director of The Creative Group. "Many industry professionals will sacrifice job security for compelling projects."

Turner notes, however, that managers in any field can benefit from providing staff members with a variety of challenging assignments. "Giving employees opportunities that enable them to develop professionally can improve morale and productivity at little cost to the company. In fact, businesses often gain an advantage as workers acquire new skills on the job. …

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