SAINSBOREY'S; Supermarket's Chiefs Slap Ban on Christmas Decorations

Daily Record (Glasgow, Scotland), December 8, 2004 | Go to article overview

SAINSBOREY'S; Supermarket's Chiefs Slap Ban on Christmas Decorations


Byline: By Jeremy Armstrong

SCROOGE bosses at crisis-hit Sainsbury's have cancelled Christmas decorations in a cost-cutting drive.

Staff have been refused permission to bring in their own baubles to bring some cheer to the supermarket chain.

But the store, who have spent millions on adverts with chef Jamie Oliver, claim their 14 million weekly shoppers want less tinsel and clutter and more room to manoeuvre their packed Christmas trolleys.

The penny-pinching drive has seen the introduction of the Sainsbury's Christmas tree, a cardboard cone covered in green tinsel and glued-on baubles, in the giant's 727 outlets.

Store chiefs say the no- decoration drive has only been introduced as a result of extensive 'customer research'.

An employee at Sainsbury's in Hamilton, Lanarkshire, said: 'This year the company have decided against any decorations and tinsel.

'We will be sticking to just a tree at the door.

'Management have decided to allow customers to focus on the products.

'Maybe it has something to do with the company losing millions of pounds.'

A disgruntled employee at their Sunderland store said: 'Staff were told the company was looking to make savings and they were scrapping Christmas decorations as part of a cost-cutting exercise.

'It came at a staff meeting and it did not go down well at all. …

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