Radio Stations Unite for Tsunami Relief Appeal; Pounds 1m Target Topped with Hours to Spare
Byline: CHRIS BROWN
RADIO stations in Liverpool yesterday played their part in a nationwide event to raise money for the tsunami disaster relief fund.
Radio City, Magic 1548 and Juice FM suspended their normal broadcasting for the day.
Instead, they took part in UK Radio Aid with more than 250 other stations nationwide.
The day-long event saw Chris Evans make his return to radio after three years and he was joined by Prime Minister Tony Blair.
The broadcast, from London, raised its target of pounds 1m seven hours into the 12-hour broadcast.
Meanwhile, in Liverpool's Church Street, Radio City broadcast live for the show and was joined by former Liverpool FC player Phil Thompson.
They auctioned items off, including a poster signed by the Anfield side and one from Manchester United which included Sir Alex Ferguson's signature.
Members of staff from the station were also pounding the streets collecting money in buckets.
Talk show DJ Pete Price said: ``It is amazing the amount that people are willing to give.
``On the radio show, people are starting to speak about the disaster less and less and it is not on the news as much.
``That's why it is so important that we have this day today. To remind people of why it is so important. ''
The 12-hour broadcast, that ran from 6am, is the first time that the commercial radio stations have joined forces.
Staff at Radio City and Magic pledged their support by donating a day's profits and everybody gave an hour of their day to help.
Shops and businesses across Liverpool donated money and prizes to the campaign with a large amount of money being generated by an auction of celebrity prizes and trips. In total, pounds 30, 000 was raised.
On a typical Monday, commercial radio reaches over 26m, 46% of the UK population. …