Creativity Comes with Training and Confidence; JOBS & NEW DIRECTIONS

Coventry Evening Telegraph (England), January 27, 2005 | Go to article overview

Creativity Comes with Training and Confidence; JOBS & NEW DIRECTIONS


Byline: CAROLINE PRICHARD for the Learning and Skills Council Coventry and Warwickshire

A RUGBY hairdresser says the success of his salon and his staff's confidence and creativity are down to regular and intensive training.

Regular short courses and work with designers in London keeps them all on their toes, according to Steve Fordham, owner of Essensuals Next Generation Toni & Guy, in Church Street, Rugby.

And as a result of this approach his salon is one of two businesses out of 450 working with training provider Coventry and Warwickshire Training (CWT), to gain a platinum award.

The award recognises outstanding commitment and contribution through a dedicated Apprenticeship programme in partnership with CWT.

Mr Fordham, who used to run a training school himself, says he likes a lively atmosphere at his salon where young people can share ideas and develop their own identities as hairdressers.

He believes this comes from regular training which continues after staff have completed their Apprenticeships.

He currently has seven apprentices, all funded by the Local Learning and Skills Council.

He said: "Training and Apprenticeships are key to a successful business.

"I continue to go to London on training courses every couple of weeks myself and I make sure all the staff go on advanced cutting courses at least twice a year.

I am very proud of my team who thrive on learning new techniques in both cutting and colouring.

"It is the only way to remain in touch with the most up-to-date ways of working."

Tim Corkery, LSC performance and standards adviser said: "This is yet another example of a business that realises Apprenticeships play a vital role in their development and success. …

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