Appeal Donations Jumped in 2004

By Sison, Marites N. | Anglican Journal, March 2005 | Go to article overview

Appeal Donations Jumped in 2004


Sison, Marites N., Anglican Journal


Donations to the Anglican Appeal rebounded in 2004, increasing four per cent to $760,000, compared to $730,000 in 2003.

However, donations to the Anglican Journal Appeal continued to decrease, raising $460,119 compared to $490,976 in 2003 or a drop of seven per cent. (Donations in 2003 already decreased by 2.4 per cent compared to 2002.)

Larry Gee, Journal business manager, attributed the decrease in donations to the "competition for the dollar," with parishioners inundated with appeals coming not just from Anglican organizations but other charities.

Both Mr. Gee and Stephanie Peddle, Anglican Appeal co-ordinator, said that the appeal for victims of the December tsunami that killed nearly 300,000 people in parts of Asia and Africa, also affected their appeals.

"Our donations were down in December," said Ms. Peddle, who surmised that donations that might have gone to the appeal went instead to Primate's World Relief and Development Fund (PWRDF) and other organizations raising money for tsunami relief.

(At press time, PWRDF, the relief and development arm of the Anglican Church of Canada, had received $802,237.98 in donations for its tsunami appeal. Figures for its annual appeal, which supports projects from Asia to Africa, have not been tallied since its attention was refocused to the tsunami relief efforts, said Jill Martin, PWRDF financial manager.)

Still, Ms. Peddle said, Anglican Appeal donations were higher than the previous year because Anglicans now have a better sense of what it does. "I think we've been really looking at our stories and trying to explain more about the breadth of the appeal and everything that it covers," she said.

A series of advertisements that it ran in the Journal, which told the stories of individuals and groups who have benefited from Anglican Appeal grants, have helped put a human face to the programs, said Ms. Peddle.

Anglican Appeal supports mission and ministry in Canada's North (through the Council of the North), the indigenous healing fund, and the work of the Anglican Church of Canada's church partners overseas. …

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