TDS Ties Up with PLDT to Offer First Automated English Skills Test

Manila Bulletin, May 8, 2005 | Go to article overview

TDS Ties Up with PLDT to Offer First Automated English Skills Test


TeleDevelopment Services (TDS), a leading global call center training and consulting firm, has forged a strategic partnership with telephone giant Philippine Long Distance Telephone Company and US-based Ordinate Corporation to offer the countrys first automated English skills assessment test.

The company has infused at least P1 million as part of its strategy to expand its services that would include distributing Ordinates spoken English testing for call center and business process outsourcing firms in the country.

PLDT will provide TDS with I-Gate, a dedicated Internet access service with the largest bandwidth, Integrated Services Digital Network (ISDS) and D-800 (domestic tollfree service that would allow TDS to offer a new way of testing and hiring contact center agents in the Philippines.

TDS president Jon Kaplan said the new product called ProSpeak (Professional Spoken English Assessment Kit) developed by Ordinate Corp. will allow call centers evaluate applicants in five to seven minutes using the telephone.

"This is a completely objective way of evaluating applicants that will significantly reduce the time of interviewing prospective call center agents," says Kaplan.

ProSpeak will change the way English screening is done in the country. It is an oral English test that requires no special software or training just a standard telephone.

Without even going to the human resources department, candidates can immediately know whether they already have the level of English communications skills required by call centers.

Kaplan said that companies will experience greater reliability and objectivity as well as time and cost savings in terms of recruitment and on-going evaluation of the English communication skills of its numerous personnel.

However, he expressed concern on the lack of good English speakers, educational standards and the recycling of good people within the industry. …

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TDS Ties Up with PLDT to Offer First Automated English Skills Test
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