Microsoft Films Marketing Video at Umpqua Office

By Kuehner-Hebert, Katie | American Banker, May 20, 2005 | Go to article overview

Microsoft Films Marketing Video at Umpqua Office


Kuehner-Hebert, Katie, American Banker


Microsoft Corp. has seen the bank branch of the future, and it is Umpqua Bank's flagship branch in the trendy Pearl District of Portland, Ore.

The Redmond, Wash., software giant recently chose the 2-year-old branch -- or "store," as Umpqua calls it -- as the backdrop for a video it is producing about technology that it says could transform the way customers conduct their everyday banking.

Ian Sands, the director of Microsoft's Industry Innovations Group, says it plans to use the video at conferences and other events for information technology officers and other company decision-makers to "whet their appetites" for what could be coming this decade.

The Pearl District branch -- the first of 11 in Umpqua's new-generation branch network -- was built in a renovated warehouse and is designed to be a destination. Customers can sip coffee, browse art, check out a laptop computer from the concierge, or even attend the occasional poetry reading. If they are interested in applying for a loan or opening an account, they can do so with one of the sales associates who roam the floor.

Mr. Sands said Microsoft was drawn to the branch because of its architecture -- which he said "jumped out" at him -- and its unhurried, unbank-like atmosphere.

"We've looked at banks around the world, and we found that Umpqua has the perfect setting to illustrate some of the farther-reaching aspects of our R&D technologies," he said.

Umpqua's innovative approach to customer service also caught Mr. Sands' attention, largely because Microsoft's banking research, development, and marketing efforts are all about enhancing the experience for customers and employees, he said.

Microsoft's three-minute video starts with a woman seated in the back seat of a taxi who receives an alert on her cell phone/personal digital assistant, letting her know that a particular bank is offering the kind of rate that she wanted to refinance her home. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

Microsoft Films Marketing Video at Umpqua Office
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.