Harry Potter and the Record-High Sales; Amazon.com Logs 1.4 Million

The Washington Times (Washington, DC), July 15, 2005 | Go to article overview

Harry Potter and the Record-High Sales; Amazon.com Logs 1.4 Million


Byline: Kate Finneren, THE WASHINGTON TIMES

Maybe it's magic, but Harry Potter has outdone himself again.

Amazon.com has received at least 1.4 million preorders for "Harry Potter and the Half-Blood Prince," making the sixth installment in J.K. Rowling's series about the young magician and his friends - being released tomorrow - the biggest new product release in company history.

The previous record holder, "Harry Potter and the Order of the Phoenix," had more than 1.3 million preorders on Amazon in advance of its June 21, 2003, release.

Bookstore chain Barnes & Noble Inc. predicts it will sell 50,000 copies an hour for the first 24 hours that the book will be on sale, spokeswoman Mary Ellen Keating said.

"We believe it will be the biggest day in publishing history," said Ms. Keating, who estimated that 3 million people will visit more than 660 Barnes & Noble stores this weekend.The retailer and other bookstores across the country will have "Midnight Magic" parties and extended hours tonight to celebrate the new release with eager young readers.

Barnes & Noble already has more than 1 million preorders for the new book - the same amount as the total number of copies sold during the first weekend the previous Potter book was released in 2003, Ms. Keating said.

An estimated 60 percent of children 6 and over will read the new release, according to a nationwide consumer survey from competing bookstore chain Borders Group Inc.

Although Borders does not disclose how many copies the company or its stores ordered and have on reserve, the retailer has seen an increase in reservations, said Beth Bingham, Borders Group Inc., public relations manager.

"For this Harry Potter I can tell you we've taken more reservations than we did on the last one in 2003," Ms. Bingham said, noting that more than 900,000 copies were sold over the first weekend of that book's release - 750,000 on the first day.

The U.S. Postal Service, which will be delivering the books ordered through Amazon.com, will not use extra carriers tomorrow. But because of the extra load, "some may be riding their routes and not walking," joked spokeswoman Joanne Veto.

Borders' survey found that 25 percent of children plan on finishing the book's 672 pages within the first 24 hours of receiving it. …

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