Business Problem: Employees Don't Share Contacts or Customer Relationships; Tech Solution: Social Networking Applications

By Beasty, Colin | CRM Magazine, August 2005 | Go to article overview

Business Problem: Employees Don't Share Contacts or Customer Relationships; Tech Solution: Social Networking Applications


Beasty, Colin, CRM Magazine


If two companies are competing for the same business, all things being equal the one able to leverage an existing customer relationship throughout its entire organization has a competitive advantage. That's what social networking is for: extending one employee's customer relationship to others throughout the organization. Doing so can lead to an increase in client revenue, better cross-selling opportunities, and increased customer loyalty. The software solutions that fulfill this are as diverse as they are functional. Here, we present three leading solutions to consider.

* Product: Interface Software's InterAction 5.0

Delivery Model: installed application

Price: $389 per user, plus server license fee, modules, services

Business Benefits: InterAction 5.0 sets the bar for professional services. The latest version of Interface Software's relationship management system is tailored for the business models and cultures of accounting, law, management consulting, and financial services.

Capabilities/Functionality: InterAction 5.0 comes equipped with out-of-the-box reports, including contact and company profile reports. Direct support for exporting contacts into Microsoft Excel and Word templates is also included. Data quality tools supply data stewards with tools to ensure data integrity to help prevent lost or repetitive data. Data change functionality provides tools to share information throughout an organization while offering data quality over company contacts. Standard searches are designed to reveal potential problems as part of ongoing data maintenance. A folder dependency analyzer replicates manual processes for automatically moving contacts in and out of mailing lists and other folders. Finally, a dashboard-style interface has been incorporated to improve ease of use.

Contact: For more information contact Interface Software at (630) 572-1400, or visit www.interfacesoftware.com

* Product: Spoke Software's Spoke 2.0

Delivery Model: hosted, Web-based service application

Price: $49 per month, per user introductory rate, a 35 percent reduction from the list price of $79 per month, per user

Business Benefits: Spoke 2.0 allows companies to identify prospects and gain access to decision makers at target accounts. The program accomplishes this by focusing on four key criteria: prospect identification, researching leads, referral requests, and automatic data capture.

Capabilities/Functionality: Spoke identifies prospects by searching your network to identify people and companies you want to target and gather information about them, such as corporate profiles, headquarter locations, financials, and email patterns. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Business Problem: Employees Don't Share Contacts or Customer Relationships; Tech Solution: Social Networking Applications
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.