THRIVE THROUGH CORPORATE SOCIAL RESPONSIBILITY: Convert Bangs CSR Drum
BT boss Adrian Hosford, a self-confessed convert to the commercial benefits of Corporate Social Responsibility, CSR, is encouraging all companies to learn from the telephone giants' experience.
Mr Hosford, Director of Corporate Responsibility for BT Group, gave an insight into polices when he spoke at the fourth Thrive forum meeting hosted by BT at its headquarters at Brindleyplace.
The strategy undertaken by BT has enabled the company to become a global leader in the field with initiatives ranging from environmental work to innovative fundraising for Childline"There is a perception that this is a nice thing to do," said Mr Hosford, who admitted he was cynical about the benefits of CSR before taking on the brief at BT.
"I am now completely and utterly converted, when I looked at the evidence it is overwhelming why any business, large or small, should have a CSR strategy in place."
BT has developed a wide range of projects that not only help individuals and communities but also make good business sense.
"There is a bloody good business case," said Adrian.
"Being responsible, making a difference in local areas and being responsible and caring is good business."
Data is available to back up Adrian's beliefs including evidence that BT customers who believe the company takes its social responsibilities seriously are more likely to remain loyal.
Staff are also keen to work for a company that is 'caring' and is serious about its social responsibilities. …