12th National Public Relations Congress
PUBLIC relations in the Philippines started when the Americans returned to our country after World War II. The United States Army assigned as one of its key personnel a Press Information Officer whose primary task was to effectively disseminate information to the public. From such practice, the need for competent public relations personnel spread to the public sector and to private business and industry.
In government, a Press Secretary was appointed by the President to serve the major departments and entities of the government. In 1954, the position was elevated to Cabinet level and in 1973 a full-fledged department then known as the Department of Public Information (DPI) was created. In the private sector, public relations has increasingly taken a prominent role in the conduct of businesses. Officers tasked to take charge of the communicating to the consumers and customers have become even more important for companies in a greatly competitive market.
The Public Relations Society of the Philippines (PRSP) had its beginnings in 1947 when a group of PR and advertising executives met in Ermita, Manila, to talk about the profession and its problems. …