Store Boycott Call on Clothes That 'Sexualise' Girls of Six

Daily Mail (London), September 22, 2005 | Go to article overview

Store Boycott Call on Clothes That 'Sexualise' Girls of Six


Byline: SEAN POULTER

A BOYCOTT of stores selling clothes which 'sexualise' young girls has been demanded by one of Britain's top nurses.

High Street retailers are under fire for selling high-heel shoes, lacy lingerie, miniskirts and 'boob tubes' aimed at children as young as six.

The stores stand accused of sexualising young girls - a trend which is seen as playing a part in Britain's rising epidemic of teenage pregnancies.

Official figures show the number of girls aged 14 and under having abortions has topped 1,000 a year for the first time.

Sandra James, a member of the Royal College of Nursing ruling council, said young girls and boys are being influenced by a broad sexual culture affecting all aspects of their lives.

Consequently, simple messages such as telling girls to say no to sex are overwhelmed by images in magazines, fashion trends and the example of pop icons.

Mrs James said she is alarmed by the overtly sexual clothing offered by fashion stores to young girls. 'This is the creeping sexualisation of very young girls,' she added. 'It terrifies me.

'There is a great focus on trying to get young girls to say "No". But it is a much broader issue and we should not put all the pressure on the shoulders of young girls.

'It is about how sex is portrayed in the media, on television and in magazines.

But also it is about how shops are targeting young girls with high-heel shoes, lacy lingerie and miniskirts.

'What sort of message is this giving young girls? This whole drift is towards sexualising girls at a younger and younger age.

'Parents can take a stand very easily. They are under pressure, but they can decide not to shop in these stores and not purchase these things.

'Fashion retailers need to take a look at themselves. They are sexualising young girls and they need to put a stop to it.' Yesterday, the Daily Mail found on sale a young girl's T-shirt featuring a pink bunny and carrying the slogan, 'I love boys they're stupid'. …

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