Stylish Win for Internet Sales

Evening Gazette (Middlesbrough, England), September 27, 2005 | Go to article overview

Stylish Win for Internet Sales


Byline: Alan Plews

A lifestyle store on Teesside has won a top North-east e-retailing award.

Triads, the Middlesbrough-based store owned by Collin and Gary Donaldson, has walked away with the Best Sales and Marketing On-line title and runner-up in the Best Customer Care On-Line section in the regional final of the E-Commerce Awards.

The company, which specialises in designer clothing for men and women, will now go forward to the national finals of the competition, organised by the Department of Trade and Industry and Interforum. The overall winner will receive pounds 50,000.

The regional awards were sponsored by regional development agency One NorthEast.

Triads' new site is being used by Business Link Tees Valley as a model of good practice for other web-based businesses in the area, after a major overhaul by Middlesbrough-based web design firm Yuzu Media.

Collin Donaldson said: "This is a fantastic achievement for Triads after a number of years spent refining the website concept.

"Part of our success is due to the fact that our website is updated on a daily basis in-house. It is of paramount importance to maintain an updated website and is critical to any firm wishing to do business online."

Business Link was instrumental in the site's nomination for the E-commerce Awards. It has also played a crucial role in advising on the site's specification, as well as providing funds towards its development. …

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