Fourteen per Cent Discount? Now That's a Bargain!
Byline: SEAN POULTER
WITH many stores offering nonstop sale prices, it can be difficult nowadays to decide what amounts to a bargain.
But yesterday a leading price comparison service claimed to have put a figure on it - at 14 per cent.
That is the discount from the original retail price required to convince most of us that we are getting a good deal, according to the website Pricerunner.co.uk. It surveyed 2,000 consumers to come up with the 14 per cent average.
Spokesman Gary Goodman said: 'The noughties are an era where we are much happier to boast about a bargain. Gone are the days of Yuppies bragging about how expensive their designer goods are, now we would like to be seen as savvy, not flash. With sales all year round now the norm, an added 14 per cent off tips the balance from a standard discount, say of 10 per cent, into the realms of a prized trophy buy - the bargain. …