American-Style Public Relations Greeted Warmly in Red Square

By Beardsley, John | Public Relations Journal, November 1992 | Go to article overview

American-Style Public Relations Greeted Warmly in Red Square


Beardsley, John, Public Relations Journal


PRSA is helping to shape the future of public relations in Russia. Working with the Russian Public Relations Association (RPRA) and the Moscow State Institute of International Relations (MGIMO), four PRSA members recently conducted a two-day seminar on "The Practice of Public Relations" in Moscow. The Sept. 29-30 conclave is believed to be the first of its kind held in the Russian capital.

More than 110 Russian business managers, journalists, scholars and aspiring public relations practitioners attended the seminar to learn firsthand about the practical application of public relations principles from the American practitioners.

Sharing their knowledge and experiences with the Russian audience were New York consultant James E. Arnold, Fellow, PRSA, chairman of Arnold & Truitt Associates; Frank Ovaitt Jr., APR, international public relations vice president for AT&T in Morristown, NJ; F. Edward Mattix, APR, executive director-business development and communication, US West International, based in London, England; and this reporter, chairman and CEO of a public relations firm based in Minneapolis, MN.

The desire for practical public relations knowledge in Russia is intense. One participant, a woman in her mid-20s, a psychologist with a degree from Moscow State University who started her own consulting firm because she saw public relations as an opportunity to put her knowledge to work in a business setting, was asked what she wanted most. "A basic text that tells us what to do," she replied.

In his opening lecture, Arnold emphasized that the strategic goal of public relations programs is "supportive behavior." He described the step-by-step process of creating a public relations program and showed how measurement is built into the program from the beginning.

Two days after the seminar ended, MGIMO's department of international communications was still answering requests for copies of Arnold's diagram of the planning process. Arnold said he was surprised at the number of Russians with backgrounds in psychology and philosophy who are going into public relations. "This is a level of preparation that would be envied in the States," he said.

Attendees were astonished at the extent of AT&T's programs for communicating with employees. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

American-Style Public Relations Greeted Warmly in Red Square
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.