A Blooming Business

By Cobb, Robin | Marketing, April 1, 1993 | Go to article overview

A Blooming Business


Cobb, Robin, Marketing


Garden exhibittions are blooming -- with the green-fingered Royal Horticultural Society playing a key role.

Everything is coming up roses for at least one sector of the exhibition industry. The growth area is literally to be found in a blossoming of shows which cater for gardening enthusiasts.

The traditional agricultural show has found a new role as a tented shopping village for plants and garden equipment, offsetting a decline in spend by agricultural equipment and chemicals manufacturers and suppliers. Simultaneously, there are to be seen vigorous green shoots of new flower and gardening shows.

The Exhibition Expenditure Survey by the Incorporated Society of British Advertisers (ISBA) finds that spending by the previously large-scale exhibitors at agricultural events plummeted from |pounds~52m to |pounds~36m between 1990 and 1991.

"The agricultural show is changing, going even more in the direction of a consumer event for the family, with gardening and craft product displays," notes ISBA director of member services Reg Best.

"As a result, there are rather more stands in total and the number of visitors has held up very well over the last three years."

A central role in major new gardening events is being taken by the Royal Horticultural Society (RHS).

Its own famous Chelsea Flower Show will be staged for the eightieth year in May. But the RHS is now co-organising with News International in the launch of the International Spring Gardening Fair, at Wembley over Easter. Another new event is BBC Gardeners World Live, at the National Exhibition Centre in June, a combination of demonstrations, trade exhibits and an RHS marquee. …

The rest of this article is only available to active members of Questia

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited article

A Blooming Business
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this article
  • Highlights & Notes
  • Citations
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.