MyLondon The F1 boss is the epitome of selfindulgence with his devore velvet blazers, truffles and chihuahuas FLAVIO BRIATORE Where do you live and why?
Chelsea. It's lively, central and very international. I've lived there for 15 years.
Where were the last three places you went on holiday?
Most recently New York, before that Kenya, where I have a home, an estate called Lion in the Sun. Before that Sardinia, where I own a nightclub, Billionaire.
What was the last play you saw in London and did you enjoy it?
I don't really get to go to the theatre very often. But I went to see U2 at Twickenham in the summer. Bono is a personal friend of mine.
What advice would you give to a tourist?
Look right when you cross the road.
What is your earliest London memory?
Of wet and wind. Before I moved here, I was living in the Virgin Islands, so London was a bit of a shock in terms of weather.
What do you miss most when you're out of London?
The city itself. I travel the world a lot, but it's always a pleasure to return. London is my home now.
What would you do if you were Mayor for the day?
A day is not enough... What is your life philosophy?
Work hard and play hard. I work as hard as I can, but when it's time to unplug, I need absolute relaxation.
What was the last CD you bought?
I don't normally buy CDs in London, but while I'm travelling in Hong Kong or Singapore, say. I loved U2's latest album How to Dismantle an Atomic Bomb.
Do you have a favourite pub?
I don't like pubs much, I'm more of a restaurant person.
My favourites in London are San Lorenzo and Nobu.
Which aftershave do you wear?
Kiehl's Original Musk.
What is the most extravagant present you have ever bought yourself?
That would have to be my yacht. It's a 200ft vessel called Force Blue. It's equipped with a spa and a gym.
What is the most extravagant present you have ever bought a lady?
I don't remember. There are so many.
What is your ideal weekend of luxury?
Being with a small group of friends and lots of sunshine.
What are your current projects? …